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Blog posts to buy from

In the midst of the classical debate on whether companies should focus on inbound vs outbound marketing, another heated discussion has emerged: Is blogging still relevant in today’s social media marketing environment? We take neither side, as we find these debates to be senseless…

But specific to having a blog, we believe blogging needs to be an integral and essential part of your online content marketing strategy—among others—regardless if you are a small business, or a multinational company, or even the government; and yes…even if you only plan outbound actions.

Content is key to any business. Whether you are selling shoes or providing a government consulting service, you need at some point to provide your prospect customer some information about what you’re doing. And even if that information is meant to only reach a handful of viewers, to be reached by explicit targeted emails, there’s no/little reason not to use a blog for that. On top, blogs have the advantage to:

  • Drive traffic to your website: Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website. Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
  • Increase your SEO/ SERP: Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Keywords and topics on your website are a significant way in which search engines find your site for these searched words.
  • Position your brand as an industry leader: Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too. You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need. Your customers additionally benefit from the learning you provide them.
  • Develop better customer relationships: Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base. Additionally, If customers have questions about a product, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too…

About the author

Yves Delongie, founder Xantopia

Yves loves to write about his passion in developing and leading start-up/scale-up businesses towards sustainable growth.

When it comes to growing and scaling your blog, there are three critical things you need to think about:

  • how you’re going to get new visitors to discover your blog?
  • how you’re going to convert those visitors into quality subscribers?
  • how you’re going to leverage your most dedicated subscribers to share your content and attract new audiences?

You’re already pouring time and resources into creating awesome blog content, but you’ll never get significant business results from that content without readers. And each time you publish a new blog post, it’s your subscribers who’ll provide you with that initial surge of traffic—which, in turn, will propel those posts’ long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.

So, how do you get the folks who are reading your blog to stick around and keep coming back? There are a few creative ways that will have you increase your blog subscriptions…and I’ll cover them soon in a next blog post.

Please register now to get a sneak preview… 😉

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