Posts from the field
The biggest reason people are turned-off by digital marketing is mainly because they find ads to be annoying and intrusive. But there are ways to get an audience genuinely engaged…
An important part of the sales process is the lead qualification. Companies ignoring proper evaluating leads risk over-investing in a follow-up with uncertain sales outcome.
Companies tend to provide a large portion of their people’s salary, as commission and bonuses. This creates an atmosphere of pushing products/services out the door, at any cost…
Whether a company feels needing to focus on inbound vs outbound marketing, or preferably doing both, a blog is always the most essential part of any content strategy. Here’s why.
While nowadays online collaboration tools substantially decrease the amount of abroad travels, many still experience fatigue as a business challenge. Here’s some tips to survive…
When companies look at Europe to expand, they often hire a first sales/busdev person whom they mandate to open the market. Here’s why such approach mostly fails.
When revenues are not met, companies tend to only look at sales and in some cases wrongly start adding more resources. Often, other factors are to blame.
This is some short reflection on the last six years since the foundation of Xantopia. To properly accommodate this new year, this blog has been launched. Enjoy!
Geographical expansion requires organisations to adopt a new operational mind-set, knowing that the current product/market fit, go-to-market strategy and even customer journey probably need revisiting to accommodate the new local market.
Executive Leadership is a hands-on practical skill, encompassing the ability to translate a company’s vision into a set of strategic operational objectives; as to guide and assist other individuals, teams, or an entire organisation in their execution towards meeting these strategic objectives.
Financial planning is the task of determining how a business will afford to achieve its strategic goals and objectives.
The customer journey represents all interactions that an organisation conducts with its customers, from the moment they are discovering a need and looking for a solution, to being a happy paying promotor for your product or service.
A go-to-market strategy is the plan of an organisation, utilising their inside and outside resources, to deliver their unique value proposition to customers and achieve a competitive advantage.
Product/market fit is the degree to which a product satisfies a strong market demand. It has been identified as a first step to building a successful venture in which the company meets early adopters, gather feedback and gauges interest.